Sandbox VR is headed to Arizona, with plans to open its first Valley location this spring and additional venues slated to follow across the state over the next year. The global virtual reality entertainment company will enter the Phoenix market under the leadership of franchisees Andrew Perkinson and Tylor Hardy, marking the brand’s debut in Arizona.
The expansion introduces Sandbox VR to a new audience in the Valley, where the company aims to deliver its premium, ticketed immersive entertainment experience. Perkinson and Hardy, childhood friends and former college roommates, reunited after decade-long careers in institutional real estate to bring the concept to the Valley. The first Arizona location is expected to open this spring, with further announcements planned in the coming months.
Sandbox VR is designed as a location-based virtual reality destination that combines proprietary full-body tracking technology with cinematic storytelling. Guests enter custom-built environments where their movements are tracked in real time, allowing them to physically interact with one another and their surroundings inside a shared virtual world. The experience is structured to dissolve the boundary between audience and story, placing participants inside the narrative rather than observing from the sidelines…