Sunbelt is pressing ahead with a long-planned mixed-use campus at Bell Road and 19th Avenue in North Phoenix, with apartments and a new Aldi grocery store pitched as the main draws. Under the Bell 17 concept, roughly 82–93 acres of assembled parcels in the Deer Valley corridor would be turned into housing, office, industrial and retail space. If it comes together as pitched, the project would drop hundreds of new apartments and a discount-grocery option into a stretch of Bell Road that has seen more than its share of retail turnover.
According to the Phoenix Business Journal, Sunbelt’s Deer Valley proposal, labeled Bell 17 in marketing materials, includes multifamily buildings along with industrial and office components and identifies an Aldi grocery store as one of the retail pads. Reporter Hailey Mensik detailed in an April 15, 2026 story that the developer is framing the site as a mixed-use employment and housing campus.
What Sunbelt Plans
An offering memorandum for the nearby Deer Valley…..