There’s something in the Florida air, and this time, it’s not just bergamot and driftwood. It’s the scent of a brand battle, and one that’s turning up the heat.
Miami-based luxury scenting brand Aroma360 and its sister company, Hotel Collection, have filed a series of lawsuits against the newer fragrance company Scentiment, accusing it of deliberately copying its trademarks, product names, packaging, and overall aesthetic to confuse customers and piggyback on its success.
“To copy our designs and marketing is one thing, but to blatantly give their products the same names as ours is clearly a shady tactic to confuse Aroma360 and Hotel Collection customers,” said Benzion Aboud, CEO and founder of Aroma360 and Hotel Collection…