How Axios increased its pre-booked ad revenue by pitching niche audiences

This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series →. Axios has not been immune to the challenges facing the media industry, with a round of layoffs taking place in August. But amid the downsizing was also a renewed focus on the core areas of the 7-year-old media company’s business with known advertiser value, including bringing together niche audiences of subject matter experts and providing them with news in the manner and voice they desire.

Story continues

TRENDING NOW