How Axios increased its pre-booked ad revenue by pitching niche audiences

This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series →. Axios has not been immune to the challenges facing the media industry, with a round of layoffs taking place in August. But amid the downsizing was also a renewed focus on the core areas of the 7-year-old media company’s business with known advertiser value, including bringing together niche audiences of subject matter experts and providing them with news in the manner and voice they desire.

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