The last Sears store in South Florida, one of only two left in the state, is trying a familiar name to bring customers inside.
The Kenmore appliances brand, associated with Sears for more than a century, opened a new 3,000-square-foot showroom inside the “Coral Gables Sears” on the Miami side of the city border at 3655 SW 22nd St.
Kenmore, like Sears, is owned by the Illinois-based holding company Transformco.
The Kenmore Studio hands-on showroom, on the first floor of the two-story Sears that started business in 1954, offers a “hands-on showroom experience,” according to the company. The showroom opened July 31…