Chipotle Mexican Grill is bringing back a unique promotion to mark Friday the 13th this year. The fast-casual chain announced it will offer a “Tatted Like a Chipotle Bag” buy-one-get-one (BOGO) deal on March 13. Chipotle has also partnered with hip-hop star Swae Lee of Rae Sremmurd to create a limited-edition sheet of temporary tattoos inspired by the promotion.
One-Hour BOGO Inspired by Tattoo Culture
Inspired by the long-standing Friday the 13th “flash tattoo” tradition, Chipotle is bringing back the “Tatted Like a Chipotle Bag” deal.
The chain will offer a buy-one-get-one (BOGO) deal on March 13 from 3 p.m. to 4 p.m. Chipotle is inviting fans to visit participating locations during the one-hour “flash” event with any kind of tattoo. Customers with permanent, temporary, or even drawn-on tattoos s will qualify for the BOGO offer.
According to a PR Newswire release, the company first experimented with the concept last year, and the campaign proved highly successful…