Add former Starbucks CEO Howard Schultz to the list of ultra-rich guys fleeing other cities for the billionaire’s playground of Miami. The man responsible for the ubiquity of the coffee brand that gave us the Frappuccino and the Pumpkin Spice Latte (AKA the PSL) announced this week that he and his wife have ditched their longtime home of Seattle for South Florida’s sunnier (and more billionaire-friendly) shores.
“We have moved to Miami for our next adventure together,” Schultz wrote in a Wednesday post to LinkedIn (where else?), on which the comments are disabled. “We are enjoying the sunshine of South Florida and its allure to our kids on the East Coast as they raise families of their own.”
Technically speaking, the couple has relocated not to Miami proper but to nearby Surfside. They forked over about $44 million for a penthouse at the Surf Club, Four Seasons Private Residences, the Wall Street Journal reports in an exclusive piece attributed to “people familiar with the situation.” This was something of a steal: the Journal notes that the condo was first listed in November 2024 with a price tag of $55 million.
Opened in 2017, the palatial Collins Avenue condo building towers 12 stories over the historic Surf Club, itself a 1930s-era playground for the rich. The development — 144 units with floor-to-ceiling windows overlooking the Atlantic — touts itself as having “all the advantages and amenities of living in a grand hotel.” A few of the 14 penthouse units have their own pools. Schultz’s new digs, per the Journal, boast five bedrooms and sprawl 5,000 feet. An LLC called Stockbridge Holdings paid $18 million for it in 2018, the Journal noted…