MILWAUKEE (JULY 6th, 2026) – Lakefront Brewery has introduced Noon Game IPA, a year-round India Pale Ale brewed for beer lovers who want full IPA flavor without the high alcohol content. At just 3.2% ABV and 100 calories, Noon Game delivers bright citrus and tropical hop character while leaving plenty of room for the rest of your day. Noon Game was designed to answer a simple question: Can a 3.2% beer, drink like a full-strength IPA?
The answer is yes. Carefully selected Cashmere, Citra and El Dorado hops create bright citrus, pineapple and mango aromas while a smooth malt profile provides the body IPA drinkers expect.
Whether you’re heading to a noon game, a backyard barbecue, or just getting out on the lake, Noon Game is the perfect partner to bring along…