The Brief
- Miller High Life is searching for a “Champagne of Beers” region mayor.
- The honorary title that comes with free beer, branded merchandise and more.
- In 2021, Milwaukee’s Common Council designated the area around the historic Miller Brewery as the city’s “Champagne of Beers” region.
MILWAUKEE – Miller High Life is searching for the first-ever mayor of Milwaukee’s “Champagne of Beers” region, an honorary title that comes with free beer, branded merchandise and more.
Molson Coors announced the search on Tuesday, July 14. The beverage company said the Champagne of Beers mayor should be a Milwaukee resident who “embodies the spirit and pride that defines the city that High Life calls home.”
What is the ‘Champagne of Beers’ region?
The backstory:
Miller High Life was given “The Champagne of Beers” title more than 50 years ago. In 2021, Milwaukee’s Common Council designated the area around the historic Miller Brewery as the city’s “Champagne of Beers” region, a nod to the Champagne region of France where its namesake beverage is produced.…