I’m Steve Martinez and this is the Daily Briefing newsletter by the Milwaukee Journal Sentinel. Sign up here to get it sent to your inbox each morning.
It’s going to be rainy and about 52 degrees Thursday. Yes, you read that right. In Wisconsin, we sometimes call this weather “fool’s spring.” Here’s to hoping it doesn’t mean we’re in for another April snowstorm.
The inside story behind Kwik Trip’s explosive growth
Everybody’s favorite Wisconsin gas station has a home-grown business strategy to thank for its ongoing success.
One key component, stressed by former Kwik Trip President and CEO Don Zietlow, involves in-house production of a lot of KT staples (think Glazers doughnuts), which allows the convenience store chain to maintain competitive prices.
It’s just one part of what makes the La Crosse-based company special and massively successful. Kwik Trip’s profit last year was in the neighborhood of $500 million, according to Journal Sentinel estimates.
And it doesn’t look like the company will be slowing down anytime soon. You can read all about Zietlow’s vision for the company and how it grew “organically” into the gas station giant it is today in Karl Ebert’s latest story.