“Hey, huh, baow.” If that idiosyncratic synthesis of scatting and the Milwaukee lowend style isn’t already on loop in your head, it certainly will be by the time the summer of 2024 comes to a close.
Taken from the ridiculously catchy hook in “Bad Bitty,” the rump-shaking breakout single from rising Milwaukee rapper J.P., those onomatopoeias are emblematic of both the 19-year-old’s laid-back approach to music making and the storied history of vocal performance that informs his singing-rapping style.
Earlier this spring (March 20), Billboard highlighted “Bad Bitty” in our weekly “Trending Up” column, which takes a look at songs that are on the verge of truly exploding. Predictably, the love for “Bad Bitty” quickly surpassed flash-in-the-pan TikTok status, with the danceable track collecting over 21 million official on-demand U.S. streams through May 2, according to Luminate, and spending six weeks on the TikTok Billboard Top 50, peaking at No. 27. Not only did the song’s viral success significantly broaden J.P.’s audience, he also proved to himself that he was capable of making another hit on his own.