It might be hard to believe in this age of artisan microbreweries, but Schlitz beer was once the most popular in the country.
For decades, the Milwaukee brewery battled for the top-selling beer spot with Budweiser.
“In the ‘50s, (Schlitz) had years where they were making billions in revenue. Billions with a ‘B,’” David Bourgeois, a writer and film producer, recently told WPR’s “Wisconsin Today.” “For a family-run brewery — the Uihlein family ran it for decades — that obviously is a lot of money. It was just an economic juggernaut.”…