Hopping in the car and turning on the radio is a ritual for many in southeast Wisconsin.
Brad Vogel has been tuning in to 102.1 since he was in middle school and still listens to FM radio every day for the music and personalities.
“In our eyes, they’re like local celebrities. They’re people you know or hear of, even if you never meet them. But at the same time, they’re just like you,” Vogel said.
But now some of those familiar sounds on the air are up in the air because both 102.1 and 93.3 are being sold to a Christian radio network called K-Love Inc…