Timing can be everything in business. But sometimes you get thrown a curveball and take your swing anyway.
That’s the case with Milwaukee’s Lakefront Brewery, which has faced a hurdle or two in its nearly four decades in business. The brewery recently launched a new THC-infused lemonade, High Jinx, despite a looming federal ban on THC and other hemp-derived products that would go into effect in November 2026. Wisconsin lawmakers are considering their own ban as well.
Lakefront spent two years testing, retooling and perfecting the drink, which uses hemp-derived Delta-9 THC to bring its buzz…