The largest bowling alley in the Milwaukee area, Bowlero Wauwatosa with its 72 lanes, sits dimly lit with an empty check-in counter, dark lanes and few bowlers in sight.
Bowlero Corp. purchased the alley in 2021 and later rebranded to Lucky Strike Entertainment. Just four years on, the company is now planning for possible non-bowling upgrades, signaling a pivot from competitive bowling to family entertainment across the industry.
The alley is divided into a 24-lane side and a 48-lane side. The smaller section is closed, sitting behind locked doors as its equipment collects dust. Owner Lucky Strike is still making plans for its use…