New sporting goods store will change face of Mayfair Mall

  • Wauwatosa finalized a land transfer agreement with Brookfield Properties.
  • Scheels plans a 210,000-square-foot anchor store at Mayfair Mall.
  • Site plans and building permits are expected to be submitted in 2026.
  • Nearby plans include up to 900 apartments and $400 million in development.

Construction of a new sporting goods store could start at Mayfair Mall after a real estate agreement was solidified between the city of Wauwatosa and the property owner.

The city of Wauwatosa’s Community Development Authority on Friday announced it closed on a land transfer agreement with Brookfield Properties for a parcel at Mayfair Mall, located at 2500 N. Mayfair Rd. in Wauwatosa. Brookfield Properties will transfer the property to Scheels to start a new anchor location.

Scheels is expected to submit a site plan and apply for building permits in 2026. This will initiate a city staff review process ahead of construction, city officials said…

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