Milwaukee-inspired sneakers sell fast, some notice apparent issue

The Brief

  • People lined up for the limited release of some Milwaukee-inspired sneakers.
  • The “View Finder” Adidas Sambas are a collaborative creation.
  • Some with an astute eye let FOX6 News know about an apparent issue.

MILWAUKEE The limited release of some uniquely Milwaukee sneakers had people lined up down the street Saturday, and some who snagged a pair noticed something upon closer inspection.

Milwaukee sneakers

Local perspective:

The “View Finder” Adidas Samba sneakers are a collaborative creation with Adidas, Summerfest, Visit Milwaukee and Eric “Shake” James. Visit Milwaukee said the shoes are “inspired by the creative spirit that defines Milwaukee.”

The sneakers’ color is a nod to “Cream City” and draws inspiration from Milwaukee‘s neighborhoods. They’re available exclusively through local retailer Sneex, starting at $140. Visit Milwaukee said the shoes sold out online.

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