Eyes Wide Hospitality is transforming into Wondrous Collective.
However, the suburban restaurant group that runs Bourbon Butcher, Volstead House, and Minnesota Burger Co. is doing more than changing its name.
Founder Tony Donatell revealed the changes in a recent Facebook post that also announced that the Apple Valley space that was formerly Misfits Collective food hall, and currently houses Pizzeria Social and Curiouser Coffee & Conservatory, will become Revolve Hall.
“Seventeen years ago, when I opened my first business — a humble gas station with a kitchen in Eagan — I set out to do things differently,” Donatell wrote in a lengthy message to the community. “Somewhere along the way, amidst the chaos of the pandemic, opening new restaurants, staffing shortages, and rising costs, we lost that spark. We made compromises that didn’t align with our vision.”
The rebrand isn’t just a new name. Donatell laid out the company’s plans to get “back on track.”
The rebranded space will have Curiouser expanding its food menu and welcoming Square Cut Pizza, a pizza shop serving Detroit-style pizza and thin-crust tavern pizzas. (You know, square-cut pizza styles.)