Gregg Swedberg is a bit of a radio unicorn. The Twin Cities native has spent the entirety of his career in Minneapolis/St. Paul. He is Senior Vice President of Programming for iHeartMedia Minneapolis and the Program Director of Country K102, which is today’s featured brand.
When K102 launched, there was still Country on AM radio in Minneapolis, and only one FM Country Station. The landscape changed when K102 arrived in 1983
“K102 flipped to Country in ‘83 and had a pretty aggressive marketing campaign to get people to know that Country was really on FM, even though it already was. And it took off pretty good and built its way up through the ‘80s and was sneaky good. I don’t think anybody really kind of realized how well it was going. Then, when Country boomed in the early ‘90s, everybody realized how good it was, and it has been dominant all the way through…