Minneapolis – Target is gearing up to roll out a new co-branded collection for kids’ room online and in stores this weekend.
The upcoming Hot Wheels by Pillowfort home collection spans 42 bedding and decor pieces, featuring race-inspired elements in a more elevated, design-forward style. Created in concert by Hot Wheels and Target’s in-house design team, the collection is meant to move beyond traditional character-driven decor to create polished home furnishings that spark the imagination.
The assortment includes comforters, quilts, rugs, lighting and storage, with details like racetrack-inspired patterns and car-shaped accents. Prices range from $15 to $65,…