Edina’s Southdale Center just got its Tiffany blue moment. Tiffany & Co. opened its new boutique at the mall on April 4, 2026, officially filling the final storefront in Southdale’s newly built luxury wing. The debut caps a yearlong rollout that has turned one corridor of the historic shopping center into a tightly packed stretch of high-end brands. For Twin Cities shoppers, the upper-level run now reads as a continuous line of designer labels and jewelers.
Luxury Wing Now Fully Leased
As reported by Bring Me The News, Jonathan Murphy, co‑president of North American real estate at Simon Properties, called it a milestone moment, saying, “The opening of Tiffany & Co. and the completion of the luxury wing represent a defining moment for Southdale Center.” The report notes that all eight storefronts in the wing are now spoken for, following a staggered roll‑out that started last summer.
Which Stores Are Here Now
Southdale’s own directory shows the luxury wing lineup as Burberry, Gucci, Louis Vuitton, Max Mara, Moncler, Watches of Switzerland, David Yurman and Tiffany & Co., according to mall listings on Simon. Several of those upscale names, including David Yurman and Tiffany, relocated from the nearby Galleria, with local coverage earlier in 2025 tracking the short but notable move across the street.
Part of a Bigger Makeover
Local business reporting has framed the luxury buildout as one piece of a roughly $400 million overhaul of the broader Southdale property, as Twin Cities Business detailed in its coverage of the project’s scale. Axios Twin Cities added that Simon expects more than 50 new‑to‑Southdale brands to open as the redevelopment continues, setting up a much broader refresh than just one glitzy corridor.
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