April 10, 2026 (SAINT PAUL) – Attorney General Keith Ellison today announced a settlement with Norwegian Cruise Line (NCL), specifically NCL Bahamas, Ltd., following the multistate investigation of NCL’s sales practices and cancellations procedures during the Covid-19 pandemic. The settlement prohibits NCL from generating or disseminating deceptive or unsubstantiated sales statements to consumers and prohibits NCL from incentivizing sales over the health and safety of consumers during disaster declarations.
Pursuant to the settlement agreements, NCL is required to pay $2,000,000 total to the States, including $110,695.52 to Minnesota.
“Emergencies and disasters can bring out the best in many of us, as communities pull together and neighbors step up to help one another through difficult times,” said Attorney General Ellison. “Unfortunately, those situations can also lead to some unscrupulous and harmful behavior, which we saw from Norwegian Cruise Line during the Covid-19 pandemic. This settlement holds them accountable for the harm they caused.”…