Dot Com Plus flipped 92.5 W223BX Saraland/92.1 WZEW-HD3 Fairhope to Classic Country. The new “92.5 The Bandit” launched with Alabama’s “Dixieland Delight” and Johnny Cash’s “Ring of Fire.”
What We Know The company ended its R&B Oldies format after stunting for just one week. First, they rotated Chappell Roan’s “Pink Pony Club” with Gwar’s cover version. Subsequently, they shifted to Donna Summer’s “Hot Stuff” paired with Widespread Panic’s cover of “Hot In Herre.” This creative strategy built anticipation before revealing the new format direction.
What’s at Stake The Classic Country format directly challenges two established country competitors in the footprint. iHeartMedia operates 95KSJ (94.9 WKSJ Mobile) while Cumulus Media programs 102.7 WXBM (Milton, FL). Both outlets target current country audiences actively. This aggressive move suggests Dot Com Plus believes Classic Country can capture distinct listener demand…