MOBILE, Ala. (WALA) – With wildfires raging in parts of the western U.S., Smokey Bear is commemorating 80 years of educating Americans of the role they play in preventing wildfires. This is all to honor the longest-running PSA campaign in American history, with more than 90% of wildfires being preventable and caused by humans. This – as scientists find wildfires are growing more intense in the western U.S.