The Alabama Port Authority on Monday announced a strategic brand evolution and the launch of a new service platform, Mobile America Express—initiatives designed to strengthen the Port’s role as a catalyst for economic development statewide and promote Alabama’s strategic position in the global supply chain.
As Alabama’s only deep-water seaport and the gateway to a growing network of inland logistics assets, the Alabama Port Authority said it supports industries, communities and jobs statewide. The Port connects local businesses to national and international markets, from farmers in the Black Belt to manufacturers in North Alabama and distribution centers in Central Alabama. “The new MAX initiative and logo will serve to emphasize not just the Port’s strengths, but Alabama’s advantages in logistics, developable properties, and workforce capabilities,” the Authority shared in its press release.
“Our responsibility is not limited to the waterfront in Mobile,” said Doug Otto, director and CEO of the Alabama Port Authority. “We are Alabama’s port—serving all 67 counties—and our infrastructure supports economic opportunity in every corner of our state. This new focus highlights our strongest assets—the deepest container port in the Gulf, unparalleled connectivity through rail, highways, and inland waterways, and a workforce that can surpass businesses’ needs today and in the future.”…