Ceres, California – Bronco Wine Company, the California-based producer of the popular Charles Shaw wine—better known as “Two Buck Chuck,” has announced plans to lay off 146 employees at its Ceres facility. This is the latest blow in a year of sweeping cuts across the wine industry.
The layoffs, disclosed in a Worker Adjustment and Retraining Notification (WARN) submitted to the state earlier this month, are expected to take effect on June 16. They are the second major workforce reduction the company has undertaken in 2025, following the termination of 81 positions earlier this year at a Stanislaus County winery. Combined, Bronco has laid off more than 220 workers since January, cutting nearly one-third of its local workforce.
Bronco, one of the nation’s largest wine producers, cited “evolving industry dynamics” and “ongoing economic challenges” as key reasons for the cuts. In a statement, the company said the move was necessary to realign operations with declining revenues and shifting consumer preferences…