Stockton, California got its win.
The Wild N Out Live Tour took over Adventist Health Arena, and over 10,000 fans showed up to turn the 209 into the center of comedy, music, and real hometown pride. From the jump, the energy was undeniable — and behind the scenes, the blueprint was strategic. This wasn’t just another stop. It was a mission, powered by 5120 Entertainment CEO Eugene Parker, tour co-producer Rip Micheals, and Stockton’s own Vice Mayor Jason Lee.
It all started when Jason Lee reached out to Eugene Parker directly and said: “Bring Wild N Out to my city.” That call led to a meeting with Rip, the arena’s GM, and Stockton officials — and within weeks, the team had a plan to deliver one of the city’s most high-profile entertainment events in years.
“We didn’t just come to perform,” said Parker. “We came to change the narrative.”…