One of California’s largest Latino-owned grocery chains is quickly doubling down in the city of Modesto.
Following the success of its first Modesto location, which opened in February, Vallarta Supermarkets has revealed that it will open its second location in the city on Aug. 27.
“The incredible response to our first Modesto store made it clear – this community is full of heart, culture and energy that aligns with who we are at Vallarta,” said Lizette Gomez, Vallarta’s director of marketing. “With this second location, we’re not only expanding access to the high-quality, authentic foods our customers love, but we’re also introducing a refreshed in-store experience that reflects the evolving tastes and needs of the Modesto community.”…