MODESTO, CA – Following the success of the first Modesto location, Vallarta Supermarkets, one of California’s largest Latino-owned grocery chains, is thrilled to announce the grand opening of its second Modesto location. The new store will reinforce Vallarta’s mission to provide fresh, authentic, and affordable food to communities across the state. Located at 2401 E. Orangeburg Ave., Modesto, California 95355, the new location will celebrate with a Grand Opening Ceremony for the community on August 27, 2025, at 7:15 AM.
This newest addition builds on the momentum of Vallarta’s first Modesto location, which opened earlier this year at 3900 Pelandale Ave, and drew overwhelming support from the community. According to the recent release, the store alone brought 227 new jobs to the region, marking a significant boost to the local community. Now, with the opening of this second Modesto store, Vallarta continues that commitment, adding 194 more jobs and transforming a 49,800 sf retail space into a vibrant hub of culturally rich, high-quality groceries. Together, both locations have generated a combined total of 421 new jobs in Modesto, solidifying Vallarta’s role as a major economic driver in the Central Valley.
As part of Vallarta Supermarkets’ ongoing commitment to innovation and customer experience, the latest store design blends the vibrant culinary spirit of Mexico City with the relaxed, coastal charm of Puerto Vallarta. Emphasizing transparency, open views into many of the departments invite customers to witness the food-making process, from masa prepared in traditional nixtamal tanks to custom cakes and freshly made ceviche. Warm, colorful, and textured finishes create a modern space rooted in Mexican and Latin food culture, designed for communities to linger, discover traditional ingredients, explore new flavors, and share in the joy of food…