As Direct Primary Care physicians, one of our biggest opportunities for growth comes from the combination of providing a high-value service and community awareness. Local newspapers, TV, and online outlets are often looking for fresh, human-centered stories—and you and your patients have them. Here’s how to get your practice featured:
Connect With the Right Reporter.
Most outlets have health or community reporters. A quick search of the paper’s website or a phone call to the newsroom will get you their contact info. Aim for the person who covers local business, health, or “human interest” stories. Cold calls and emails haven’t worked for me. What did work was networking with the Chamber of Commerce. Finding a supporter in the Chamber who has a reporter in their network ended up successful. I failed several times in several different ways before this. Now, I would start by asking my current patient panel (no matter the size) if they know of anyone in journalism who’d be interested in your story…