Gold Runner signals a bold new era for intercity passenger rail and bus service in California’s heartland, an identity that honors the past while moving confidently toward the future.
One of the founding goals of the Joint Powers Authority was to ensure local, dedicated management of the service, including control over marketing and brand direction. With continued investment from the State of California, SJJPA has been able to develop and implement strategies that elevate the service’s profile, strengthen ridership, and align messaging more closely with the communities it serves. The Gold Runner brand marks an important milestone in this mission, giving SJJPA the ability to steward the brand, one that reflects the Authority’s vision, values, and regional identity.
SJJPA has been proud to partner with Amtrak in managing and growing the service since 2015. The transition to the Gold Runner brand builds on this strong collaboration and shared commitment to passengers. Amtrak remains a critical partner, and together both organizations will continue to pursue co-branding opportunities that enhance connectivity and ensure a seamless, unified experience for riders across California…