STOCKTON, Calif. — With Thanksgiving behind them, holiday shoppers are out in force, and small businesses in Stockton are hoping to capture their share of what the National Retail Federation expects to top $1 trillion in spending this year.
On Small Business Saturday, business owners say the day offers a crucial boost.
A few miles from the crowded big-box stores and looping mall parking lots, Alex Long welcomed customers into Mr. Otto’s Bookstore on Pacific Avenue’s Miracle Mile…