Inspired by the iconic golf course refresher, the limited-edition release launches April 29 in conjunction with a new campaign, “It’s Fusion Time,” to promote the product
MODESTO, Calif. — Today, High Noon unveiled High Noon Transfusion, its first-ever limited flavor drop, adding one of golf’s most iconic serves to the brand’s portfolio. Made with real vodka and real juice, the drop delivers a refreshing blend of grape, lime, and ginger in their traditional Vodka Seltzer format. High Noon Transfusion will be available nationwide beginning April 29, in limited quantities.
To emulate the iconic “drop” model, High Noon Transfusion will be released in finite allocations by market, bringing the scarcity-driven release popularized by fashion and streetwear into the ready-to-drink space…