These days, having a good marketing team seems to at least play a part in the success of a business. Not that it is imperative; a good product still speaks for itself.
One Central Valley restaurant not only has a healthy social media following but has found enough of a customer base to rapidly expand from one taco truck in Lodi — established in 2021 — to 18 trucks and restaurants between Roseville and Fullerton.
I wrote about Tequileros Taquería when it opened in Salida in September 2024. I thought its nearly 65,000 followers and handful of Central Valley locations were a lot then, but as it prepares another location in Stanislaus County, its following has doubled and locations have tripled…