Following a six-week-long targeted strike against Ford, General Motors, and Stellantis last year, the United Auto Workers (UAW) reached a tentative agreement on a new master contract that involves the typical pay raises and benefits revamp, coupled with some major investments on The Blue Oval’s part. The new deal was officially ratified by Ford workers a few weeks later, prompting a number of non-union automakers with U.S. plants to give their workers raises. Regardless, the UAW has since set its sights on organizing those companies – mounting card-signing efforts at the Mercedes-Benz plant in Alabama and the Volkswagen facility in Tennessee – and now, those efforts have expanded to include Hyundai as well.