( This story has been updated because an earlier version included an inaccuracy. )
With a selection ranging from cowboy boots to homecoming dresses, Montgomery’s latest retail store is has a unique set of offerings rooted in the owner’s family history.
D’Fiesta Boots and Gowns, as the name suggests, offers a combination of elegant party dresses and a large variety of Western wear, ranging from the titular boots to pants, shirts and belt buckles.
Owner Bradley Tadeo said the idea for the store began as a mom-and-pop operation that his parents ran in Hoover, Alabama. Tadeo said he and his sister looked to take the family business to the next level, resulting in the siblings opening D’Fiesta Boots and Gowns in Montgomery about a year ago.
“Mom was always a stay-at-home-mom, and to be honest, I think she was just bored at the house … so she decided to open a dress shop,” Tadeo said. “One day, my dad was gifted a pair of boots he didn’t want, so my mom put them in the window and sold them the next day, so then my dad took over a corner with just boots, and then next thing you know, the boots were half the store.”