Target Loses $12 Billion —Biggest Boycott Since Montgomery Bus Protest

Target Loses $12 Billion Amid Black-Led Boycott—Biggest Since Montgomery Bus Protest

In what’s being widely recognized as the most impactful Black-led boycott since the Montgomery Bus Boycott of the 1950s, Target has suffered a staggering $12 billion loss in market value.

The ripple effects were swift: stock prices tumbled, and the company’s CEO saw his salary slashed by nearly half. And it all started with a unified community refusing to spend…

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