ALABAMA – A Target store in Alabama is under fire after a family discovered what they say is a blatantly deceptive holiday pricing trick — marking up Christmas tree prices right before “discounting” them so customers think they’re getting a great deal. The viral TikTok video exposing the tactic has shoppers furious, calling it a “scummy” way to profit off families during the holidays.
The TikTok Shows Target Advertising a Fake $52 Discount
TikToker Melanie posted the video on behalf of her husband, who noticed something suspicious while browsing Christmas trees. The display showed a tree “regularly” priced at $175, now “marked down” to $122.50 — a supposed $52.50 savings.
But then he looked closer.
When he checked the product boxes on the shelf, he noticed the original price tags had been covered up. Under the sticker, the tree’s actual original price wasn’t $175 at all…