ACCIDENTALLY FAMOUS: How two high school sweethearts became darlings of the southern tourism influencer game

When South Central Tennessee Tourism Director Ryan French, a Lynchburg native, spotted Dan and Mary Peery online, he knew there was something special about them. Now nearly two million views later, the Winchester couple have reached legit influencer status as they steer folks to visit events and small businesses in the 13-county footprint that SCTTA serves, which includes Moore, Bedford, Coffee, Franklin, Giles, Hickman, Lawrence, Lewis, Lincoln, Marshall, Maury, Perry, and Wayne counties.

They’d been influencing for fun on their personal Facebook page for years, but when French first reached out inviting them to apply, Dan immediately thought it was a scam and deleted the email. Several months later, French pinged them again, and the couple decided to take a chance and apply. A couple of months after that, they received another email that said: Congratulations, we had 900 applicants, we chose 36 people and y’all made the cut.

“I think Ryan was drunk,” Dan jokes. “I’m not sure. I question his sanity sometimes of why he chose us.”…

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