Tennessee has quietly become one of the hottest states in America for big-name business expansion — and now, three cult-favorite brands are rushing in: In-N-Out Burger, Wawa, and Buc-ee’s.
These aren’t just any chains. Each has a fiercely loyal following, limited geographic footprint, and a reputation for drawing massive crowds wherever they go. So why are all three suddenly planting flags in the Volunteer State?
A booming population — and perfect geography
Tennessee’s population has surged by more than half a million people in the past decade, driven by job growth, affordability, and no state income tax. The Nashville metro area, in particular, has exploded into a national hub for both residents and businesses.
For fast-growing brands, that combination is irresistible. It offers a large, car-dependent consumer base without the costs or regulations of coastal markets.
In-N-Out
In-N-Out, long a West Coast icon, will open its first restaurants east of Texas in Tennessee — along with a major regional office in Franklin. All expected in 2026. The company has already bought land for multiple future locations in the Nashville area and beyond.
Buc-ee’s
Meanwhile, Buc-ee’s, the Texas-based travel center known for its sprawling stores and spotless bathrooms, has made Tennessee a cornerstone of its Southern expansion…