BBB Warns of Rising Scam Activity as Local Reports Surpass 4,500 Victims

BBB Warns of Rising Scam Activity as Local Reports Surpass 4,500 Victims

Better Business Bureau serving Middle Tennessee and Southern Kentucky is warning consumers to remain vigilant as scam activity continues to rise across the region. According to reports submitted to BBB Scam Tracker, more than 4,500 local consumers have fallen victim to scams, with new reports coming in daily.

For decades, scammers relied primarily on telephone calls to target victims. While phone scams still occur, fraudsters have increasingly shifted to text messaging, email, social media, cryptocurrency schemes, employment scams, and online purchase fraud. These evolving tactics make it more important than ever for consumers to recognize warning signs and take preventive steps.

“Scammers are constantly adapting their methods and preying on fear, urgency, and trust,” said Robyn Householder, President and CEO. “Education and awareness remain the most effective tools consumers have to protect themselves.”…

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