The ‘Pub sub’ is a Southern cult classic. How Publix crafted a favorite beach sub

Standing in line for the deli at the North Myrtle Beach Publix on a Monday afternoon, a range of customers is waiting to create their own sandwich.

There is a group of guys who just finished a game of golf and needed to grab something quick to eat, a handful of landscapers looking for something cheap during their lunch break and a family picking up subs before their beach day.

The Publix sub — also known as a Pub sub — is one of the grocery chain’s top sellers. It is a customizable deli sandwich with in-house sliced Boar’s Head meats and cheeses, fresh-cut vegetables and bread baked at the grocery bakery. Customers can pick exactly what they want on it, even being able to pick out any deli meat they want…

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