MYRTLE BEACH, S.C. (WBTW) — Myrtle Beach leaders on Tuesday scrapped a $105,000 rebranding initiative, acknowledging it was only launched to deflect from negative attention on the city at the time.
“In the beginning, the idea behind rebranding, we had some negative press that had happened, and we were looking for ‘let’s find a way to counter it,’” councilman Bill McClure said. “My viewpoint is that we have a great brand. We have the ability to enhance that brand, and we need to tell the right story.”
Last April, the city partnered with The Zimmerman Agency to develop Myrtle Beach’s first-ever logo that would have been used on signs, apparel and other places — reserving the 50-year-old seal for formal purposes like stationary out of the mayor’s office…