Sail into the mystic! A new immersive experience is set to drop anchor in Myrtle Beach, promising to cast a spell on visitors.
The Cloak and Wand, owned by Ellie Greenberg, will open at Broadway at the Beach this summer, marking the brand’s third location and expanding its footprint beyond Connecticut and Pennsylvania.
“We started our expansion last year. We looked at different places. We started in Mystic, Connecticut and we also have another store in New Hope, Pennsylvania. They are very similar to Broadway at the Beach. It’s the same demographic and it’s the same feel. We’re going to be in the New England section which fits who we are. It’s very whimsical,” Greenberg told What Now Charleston.…