Naples-based conglomerate the Hoffmann Family of Companies has purchased Pure Florida, a business that specializes in maritime tourism. Financial terms of the acquisition were not disclosed.
Based at 1200 Fifth Ave. S. in Naples, Pure Florida provides fishing, cruises, dolphin tours, boat rentals, jet-ski rentals and private charters, according to its website. It was founded in 2009 by Captains Lane and Harry Julian, a father-son duo.
“The Julians have built an exceptional business in Southwest Florida, and we’re excited to carry their legacy forward,” Hoffmann Marine President Jenny Gezella says in a statement…