A Naples, Florida neighborhood pet store born from a lifelong friendship turned its simple dog treat idea into a national success story.
Wholesome Hound Natural Pet Market’s signature Just Chicken Chips dog treats have grown beyond the retailers Naples roots, becoming a recognizable brand sold to wholesalers and consumers across the country and on e-commerce platform Amazon.
“We wanted to make a single ingredient treat that was like a chip. After five years in this retail business, we had a better idea of what people wanted to buy, what dogs liked, what sold well. The whole single ingredient thing was huge at the time. So, we knew what we wanted to make,” explained co-founder Molly Havig…