Jelly Roll’s Lower Broadway venue is leaning into the season. Goodnight Nashville has turned Buddy’s Backroom, its third-floor speakeasy, into a vampire-themed pop-up bar called The Lair, serving Halloween-inspired cocktails and mocktails now through November 1.
The transformation was reported by Maury County Source, which detailed the pop-up’s menu and hours inside the four-story venue at 209 Broadway. Guests reach The Lair by taking the elevator to the third floor, where the speakeasy normally operates as a reservable lounge built around agave spirits and craft tequila. According to PR Newswire, Buddy’s Backroom was created as a personal tribute to Jelly Roll’s late father, Buddy DeFord, and the space closes to the public whenever the musician himself is in the building.
For now, the lounge has swapped its usual tequila menu for a Halloween lineup. The Lair offers blood bag cocktails priced at $10, along with pumpkin spice martinis, candy corn martinis, and evil eye Jell-O shots, per the Maury County Source report. The pop-up runs Fridays through Sundays from 1 p.m. until late through November 1.
A Venue Built on Local Roots
Goodnight Nashville opened with a soft launch in mid-January 2025 before its official grand opening on February 20, 2025, the product of a partnership between Jelly Roll and Scottsdale, Arizona-based Evening Entertainment Group, which operates entertainment and dining venues across Arizona, Texas, and Tennessee, according to PR Newswire. The venue sits at 209 Broadway in the building that formerly housed the Trail West Boot Store. Born Jason DeFord and raised in Nashville’s Antioch neighborhood, Jelly Roll became the first Music City native to open a celebrity-backed venue on Lower Broadway, a contrast to most celebrity bar owners who relocated to Nashville after finding fame, PR Newswire notes…