Jockey International, Inc., announced it has partnered with country music artist Luke Bryan to open Coopers 12South, a uniquely experiential retail spot in the heart of Nashville’s 12South neighborhood. The store will be located at 2605 12th Ave. S.
Coopers 12South is a new retail concept designed to blend Nashville’s rich music culture with the spirit of the great outdoors. It will be a place to gather, not just shop. Guests entering Coopers 12South will experience a store that pays homage to the Nashville music scene, embraces Luke Bryan’s love of the great outdoors, and gives a hat tip to the Jockey brand story, centering on family, community and tradition.
The store will be a fusion of activations, music, local artisan workshops, community events, and exclusive, yet approachable apparel. It will feature limited-edition Jockey Outdoors™ by Luke Bryan Collection merchandise and curated goods, offer quality-crafted clothing inspired by the Nashville music scene, and share the pioneering legacy of Jockey founder, Reverend Samuel T. Cooper.