NASHVILLE, Tenn. (Diya TV) — Cracker Barrel is backtracking after a rebranding effort sparked outrage from customers and investors alike. The chain’s controversial logo change has led to calls for CEO Julie Felss Masino’s removal and cost the company millions in market value.
One of Cracker Barrel’s largest investors, Sardar Biglari, has publicly criticized Masino and her board for months. Biglari, who owns nearly 10% of the chain’s outstanding shares through his company Steak ’n Shake, warned last year that the restaurant’s “strategic transformation plan” was doomed. He described to Fox Business the rebrand as an “obvious folly.”
Biglari intensified his campaign this week, posting images of red MAGA-style hats on X. One image read “Fire Cracker Barrel CEO.” Another declared, “Biglari was right about everything.”…