It’s the summer of soft serve in New Orleans.
Why it matters: Businesses are embracing soft serve with creative flavors, boozy twists and nostalgic classics.
The big picture: Soft serve has been exploding in popularity nationally over the past two years, according to Restaurant Business.
- It’s a fast-food staple, but now restaurateurs are experimenting with new flavors and presentations, the story says.
Here’s what we’re seeing in New Orleans…